There is a single commercial I watched at sixteen that changed everything. It was the first time I saw a product and a story blend into one perfect thirty second window of cinema. I was hooked.
To me, the commercial space isn’t just a break between shows. It is high stakes storytelling. I love the challenge of taking a brand mission and finding its heartbeat. There is a specific kind of magic in making a product feel human, and I live for the village effort it takes to move an audience in under a minute.